With our senior team proudly representing Alchemy Pay in one of the most dynamic crypto hubs, Binance Blockchain Week 2023 in Istanbul emerged as the pinnacle event in the crypto industry this year. Armed with our innovative On & Off-Ramp solution, Alchemy Pay is at the forefront of ushering in a new era of payment infrastructure, seamlessly bridging the fiat and crypto worlds.
This year’s Binance Blockchain Week is centered around empowering the next billion users worldwide, placing a strong emphasis on accessibility and inclusivity. At the forefront of this mission, our presence at Binance Blockchain Week 2023 showcased our unwavering commitment to closing the gap and fostering global adoption for everyday users.
Alchemy Pay’s Impactful Presence at Binance Blockchain Week 2023 in Istanbul
In Istanbul this year, Binance Blockchain Week attracted a gathering of over 2000 participants and featured insights from 100 influential speakers. The global Web3 and blockchain communities were fully immersed in panel discussions, keynotes, and engaging chats led by industry leaders. Throughout the two-day event, the Alchemy Pay team reached numerous attendees and highlighted its go-to solution for the fiat-crypto payment gateway. With its extensive coverage spanning 173 countries and versatile support for over 300 payment channels, the team extended this frontier service to a multitude of businesses.
The growing trend of digital asset ownership and the active market status in Turkey was emphasized in a closing virtual keynote presented by ChangPeng Zhao (CZ), the Founder and CEO of Binance. While maintaining a robust commitment to global marketing, Alchemy Pay continues to prioritize Turkey as a key market for expansion, focusing on localized marketing efforts.
Besides, the conversation and discussion in one of the panels led to the role of crypto in humanitarian aid, recognizing its increasing significance in providing financial assistance during disaster reliefs. In response to this trend, Alchemy Pay took immediate action to donate 1 BTC to Turkey’s largest aid organization, Ahbap, and garnered recognition from the Ahbap Association for our dedicated efforts and support during the devastating earthquake that profoundly impacted eastern Turkey in February.
During ETHCC Week in Istanbul, Robert McCracken, the Ecosystem Lead, joined a panel discussion titled “Blockchain for Mass Adoption” as part of the Open Data Günü event.
Nurturing Connections with Turkish Influencers in an Enjoyable Yacht Night
Recognizing Turkey’s significance in the crypto market, the Alchemy Pay team is diligently forging essential ties with the local community, Key Opinion Leaders (KOLs), influencers, and regional crypto media to amass resources for establishing a meaningful influence. To further this objective, we organized a lavish influencer party event aboard a vintage yacht, where our esteemed guests enjoyed delectable treats, refreshing drinks, lively games, and a vibrant DJ night. Despite unexpected and extreme weather conditions necessitating minor adjustments, the guests who remained steadfast in their attendance contributed to a truly unforgettable night with us.
Arda Senoz, representing Alchemy Pay’s Turkish marketing team, kicked off the influencer yacht night event with an introductory speech. Providing a concise overview of Alchemy Pay and its ACH token, Arda also highlighted the company’s worldwide influence as a payment service provider. Additionally, he shared insights into Alchemy Pay’s strategic initiatives tailored for the Turkish market. These plans encompass the establishment of a localized marketing team, active participation in earthquake relief efforts, promotion of On & Off-Ramp locally, and the development of an Alchemist Ambassador Program, etc.
The event successfully brought together influential crypto traders, analysts, and investors, drawing over 300 applications. The gathering was a resounding success, generating over 200k in traffic as everyone had a fantastic time and willingly shared their experience. It brings us immense pleasure to witness the joy of all attendees during our event, and we express our gratitude for their participation, eagerly anticipating the establishment of strong collaborations in the future.
Branding Campaign Across Istanbul
Apart from participating in the conference and yacht event, Alchemy Pay is initiating a comprehensive city-wide advertising initiative to enhance visibility of our brand and services. During Binance Blockchain Week 2023, Alchemy Pay made a significant impact in Istanbul through billboard placements in key areas, including Istanbul International Airport and more than 30 major metro stations across the city. This strategic advertising approach ensured that the Alchemy Pay and associated ACH token branding reached millions, solidifying its position as the industry’s preferred solution and the premier choice for businesses and users seeking fiat-crypto payment solutions.
About Alchemy Pay
Founded in Singapore in 2017, Alchemy Pay is a payment gateway that seamlessly connects crypto with traditional fiat currencies for businesses, developers, and end users. With its On & Off-Ramp solution, NFT Checkout, Crypto Card and Crypto Payments, Alchemy Pay supports payments in 173 countries.
The Ramp is a one-stop solution to buy and sell crypto and fiat, easily integrated by platforms and dApps according to requirements. The NFT Checkout enables direct purchases of NFTs using fiat payment methods. The Crypto Card solution empowers businesses and token issuers to provide users with branded virtual and physical cards for instant global spending. ACH is the Alchemy Pay network token on Ethereum and BNB Chain.
