We are looking for a Social Media & Community Lead to join our fast-growing communications team. In this role, you will oversee the development and execution of social media strategies and overall community management.
WHAT YOU’LL DO:
- Manage and maintain Alchemy Pay’s profile and brand image
- Manage and coordinate local events with Ambassadors to increase positive exposure
- Manage the local online/offline communities and channels;
- Manage Admins of the local forums, social platforms and chat groups
- Interact with the community to increase positive engagement;
- Ensure community acquisition and growth by reinforcing a positive image of the company;
- Explore new community-friendly platforms to facilitate the expansion of Alchemy Pay’s local user base and influence
- Source and manage collabs and campaigns with KOLs
- Help with hiring the right talent for community management and in delivering local language content – including translations and proofreading;
- Develop a clear feedback loop to and from the Marketing Team and the community in order to suggest improvements in order to increase engagement and public perception
- Stay on top of the local and international crypto trends and news
- Strategise and execute social media strategies that are specific to the crypto industry e.g. bounty campaigns, airdrops, AMAs, host live streams
- Take full ownership of the social media accounts for Alchemy Pay (Twitter, LinkedIn)
- Content planning and creation based on audience research (write, schedule and post)
- Coordinate with the design team to create captivating content for social media in line with design guidelines
- Review, prepare and present ad hoc (post campaigns) and monthly reports on data analytics and response rates
- Create and implement community campaigns that drive the community to enhance the conversion and activation rate as well as brand awareness
WHAT WE’RE LOOKING FOR:
- 1-3 years experience, ideally in both in-house and agency settings
- Knowledge in crypto and blockchain is a MUST; proven professional experience is a plus
- Social Media expert
- Excellent understanding of data analytics and ROI
- Excellent organisational skills including planning, prioritizing and executing projects in a fast-paced environment with high attention to detail
- Outstanding verbal and written communication
- Strong copywriting skills and ability to review and churn out captions and articles efficiently
- Mandarin Chinese fluency is a plus
WHAT WE OFFER:
- Competitive salary
- Flexible working arrangements can be remote work
- The chance to work directly with experienced industry leaders in a fast-paced start-up environment
- A learning environment where you can dive deep into the exciting world of crypto and blockchain and to make an impact